Wednesday, November 3, 2010

The Big Blue Test

November is awesome - there's the chill in the air, the pumpkin lattes, the not-so-out-of-reach playoffs and the tryptophan turkey comas. But November is also Diabetes Awareness Month. Did you know that diabetes kills more people in the US annually than AIDS and breast cancer combined? Diabetes is the leading cause of kidney failure, the leading cause of new blindness in adults and responsible for 60% of lower limb amputations. One in every 400 to 600 children have Type 1 diabetes.

If you have two minutes, please watch the video above. For every hit the video receives, a week's worth of life-saving insulin will be given to a child that can not afford diabetes treatment.

From the D-Mom Blog:

The video is a collaboration between Manny Hernandez of the Diabetes Hand Foundation, David Edelman of Diabetes Daily, and Riva Greenberg of Diabetes Stories. “Roche has committed to donate $75,000 which will be split between International Diabetes Federation’s Life for a Child program and Insulin For Life, in proportion to the number of views the video gets between Nov. 1 and Nov. 14.” In order for Roche to donate the full $75K, the video must get 100,00 views between now and November 14th.

Please watch and share with friends and family. Tweet it, Facebook it, email it, etc. Spread the word. Thank you so much.


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